Written by Amit Pandey July 5, 2017
Digital marketing is just like a marketing umbrella for a business. It fulfils all online marketing presence for any kind of business. Digital channels such as Google SERP, social media etc. help to connect with current and prospective customers.
The base of Marketing for a business is, connecting with new or old audiences in the right place and at the right time and any form of marketing that exists online is simply known as Digital Marketing. That means that you need to meet them where they are already engaged on the internet.
Digital Marketing is a big bundle of tactics. So many assets that fall under this umbrella. Digital marketers should have a clear picture of each asset or tactic to achieving the specific goal.
There is a strong bonding between assets and tactics. The most commonly used assets of online marketing are blogs, EBooks, Infographics, Social Media Channels, Online coverage, Logos, Fonts, Contents etc. for a website. While the most trending tactics of online marketing for a website are Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Email Marketing etc.
Search Engine Optimization (SEO)
SEO is a process of optimizing a website or a URL to get higher rank in search engine results pages, which increase the volume of organic (or free) traffic in respect to a website or a URL.
The creation of excellent, fresh, unique and subjective content is very important. Content having purpose of exploring brand awareness and lead generation.
Social Media Marketing
Promotion of your content through social media channels is a very helpful tactic to increase brand awareness, drive traffic, and generate leads for a business.
PPC is a process of driving traffic to a website by paying to publisher on click basis for an ad. Google AdWords is a one of the most common types of PPC.
Affiliate marketing is in trend these days. This is a type of performance-based advertising where one person receives commission for promoting someone else’s products or services on his/her website.
Benefits of Digital Marketing
Digital marketing allows marketers to see exact results in real time of a marketing activity.
A marketer put an advert in multiple media channels and watch how many people actually interacted to that page. There’s sure fire way to know that ad was responsible or not and according to that marketer can change that tactic to the next.
With digital marketing, anyone can measure the ROI of any aspect of online marketing efforts like,
Audience Decisions and Testimonials etc.